Supertravel is a user-centric website that is transforming travel planning. With streamlined booking and personalized packages, it provides an effortless and delightful experience for adventurers worldwide.
Embedded Files
The website can be accessed from different screen sizes
Tools Used
The Problem
Many current travel websites overwhelm users with numerous options, lacking personalized recommendations. This results in a frustrating and time-consuming booking process for travelers.
The Goal
Create a user-friendly Supertravel website to ensure a hassle-free booking experience with curated packages.
The Process of crafting Supertravel
Understanding Users
Explored the genuine desires of travelers, understood their needs, crafted personas and defined clear problems to solve
Design and Iteration Journey
Systematically planned the website, step by step. Drew maps illustrating how users will navigate, structured the site, sketched on paper, transitioned to digital, and built a simple version for testing and learning from user interactions.
Lo-fi Prototype
To craft a low-fidelity prototype, I linked all the screens related to the primary user flow of booking a travel package. At this stage, I gathered feedback from my fellow learners, particularly on button placement and page organization.
Click below to view the low fidelty prototype
Usability study findings
Performed a simulated usability study and analyzed the results.
Visualizing the Design
Transformed Supertravel into a reality with vibrant designs and a fully functional model. It's not just visually appealing but operates seamlessly for users, enhancing their travel experience and making it memorable.
Colors
Typography
Hi-fi Prototype
My high-fidelity prototype maintained the same user flow as the low-fidelity prototype. It integrated design adjustments from the usability study and incorporated additional changes recommended by my fellow learners.
Click below to view the high fidelty prototype
Mockups
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